This heavyweight, garment-dyed tee brings a quiet coastal vibe to everyday wear. Soft, broken-in cotton and a relaxed fit make it feel like an old favorite from the first wear. The back print—hand-drawn shells, sand dollars and gentle waves arranged inside a circular badge with the phrase “Keep What Matters”—reads like a little reminder to slow down and carry only what’s worth holding onto. Wear it after a shoreline walk, layered under a flannel for bonfire nights, or while sorting through memories at home. The muted, lived-in color and sewn-in label keep the look understated and honest, not loud—made to blend with a simple, intentional wardrobe.
Product features - 100% ring-spun US cotton — soft, durable and pre-shrunk - Garment-dyed finish for a soft, vintage texture and muted color - Heavyweight 6.1 oz fabric with relaxed fit for sturdy comfort - Tubular knit (no side seams) and double-needle stitched hems for long-lasting wear - Sizes S–4XL with sewn-in label; available in many colorways
Care instructions - Machine wash: cold (max 30C or 90F) - Do not bleach - Tumble dry: low heat - Iron, steam or dry: low heat - Do not dryclean
